Beyonce continues to embrace her cowgirl era as she promotes hair care brand Cecred during lavish helicopter ride over Manhattan skyline

Beyonce continued to embrace her inner cowgirl while promoting her hair care brand,

Cécred, in a new Instagram video shared on Friday.

The Crazy In Love hitmaker, 42 – who recently put on a radiant display

as she signed Cowboy Carter albums at a Hamptons record store – was also joined

by husband Jay-Z and mother Tina Knowles, during the clip.

While sitting inside a spacious helicopter that cruised over the scenic, Manhattan skyline, the performer donned a dark blue ensemble that had a white, paisley pattern embroidered onto the material.

She added a tan cowgirl hat on top of her locks which were pulled back away from her face, and styled into a low bun at the back of her head.

Beyonce accessorized the look with a pair of flashy, dangly earrings as well as oval-shaped shades.

Beyonce, 42, continued to embrace her inner cowgirl while promoting her hair care brand, Cécred, in a new Instagram video shared on Friday

While sitting inside a spacious helicopter that cruised over the scenic, Manhattan skyline, the performer donned a dark blue ensemble that had a white, paisley pattern embroidered onto the material

While sitting inside a spacious helicopter that cruised over the scenic, Manhattan skyline, the performer donned a dark blue ensemble that had a white, paisley pattern embroidered onto the material

She added a tan cowgirl hat on top of her locks which were pulled back away from her face, and styled into a low bun at the back of her head

Beyonce accessorized the look with a pair of flashy, dangly earrings as well as oval-shaped shades

The Texas Hold ‘Em singer completed the look by slipping into a pair of open-toed, tan pumps and added a bold, red tint to her lips

Jay-Z kept it casual in a plain, white shirt as well as denim blue jeans and a white, bucket hat placed on top of his head

A bottle of $38 Cécred sealing lotion was also brought along the helicopter ride, and was dressed up as Beyonce to match a similar look she wore late last month

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