How Jay-Z, hip-hop’s first billionaire, makes and spends his money

Shawn Carter, better known as Jay-Z,

launched his career with a self-made mentality.

He founded Roc-A-Fella Records in 1995 after

being unable to land a recording contract with a major record label.

 

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Jay-Z grew up poor in the Marcy housing project in Brooklyn.

“The burden of poverty isn’t just that you don’t always have the things you need,” Jay-Z told NPR in 2010. “It’s the feeling of being embarrassed every day of your life, and you’d do anything to lift that burden.”

The rapper has detailed his years as a drug dealer in numerous songs and interviews, but he finally went legit when he created Roc-A-Fella Records in 1995 with Damon Dash and Kareem Burke.

His debut album “Reasonable Doubt” a year later turned the rapper into a rising star.

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Jay-Z made his first millions in the late 1990s and early 2000s off of his chart-topping songs.

 

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Jay-Z won his first Grammy in 1999 for “Vol. 2… Hard Knock Life.” Kevin Winter/Getty

After “Reasonable Doubt,” Jay-Z had a run of success rarely seen by a rapper at that point.

In 1999, he won a best rap album Grammy for “Vol. 2… Hard Knock Life.” He followed that with countless chart-topping hits over the decades, including “Big Pimpin’,” “99 Problems,” “Crazy in Love.” He also smartly made a deal to purchase the masters and publishing rights to his music catalog in 2004, which has netted him a significant chunk of change: $75 million, Forbes estimates.

He launched Rocawear in 1999 and sold it for hundreds of millions in 2007.

 

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Jay-Z sporting a Rocawear jacket. Evan Agostini/Getty

The clothing line became an instant hit among fans and a leading brand within the growing hip-hop fashion community of the late 1990s.

In 2007, Jay-Z sold the company to Iconix Brand Group for $204 million in cash. By that time Rocawear had annual sales of over $700 million, according to The New York Times.

He bought a percentage of the Brooklyn Nets in 2003. Then in 2013, he sold his stake to start the sports agency Roc Nation Sports.

 

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Jay-Z at a Nets game. REUTERS/Ray Stubblebine

played a crucial role in getting the Nets from New Jersey to Brooklyn in 2012.

But in 2013, the mogul sold his stake and began the sports agency Roc Nation Sports.

“Our newest endeavor is committed to building the brands of professional athletes as we have done for some of today’s top music artists,” Jay-Z wrote on his website, Life and Times, in 2013 as to why he made the move. “For Roc Nation Sports to function at its full potential, NBA rules stipulate that I relinquish my ownership in the Brooklyn Nets.”

In 2015, Jay-Z bought the company behind Tidal, the music streaming service. In 2021 he sold it, pocketing over $100 million.

 

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Jay-Z at the launch party of Tidal in 2015. Kevin Mazur/Getty

Jay-Z got into the streaming music business in 2015 when he spent $56 million to acquire the company Aspiro. He then used that tech to launch Tidal, the music service that would compete with the likes of Apple and Spotify.

In 2021, Jay-Z sold Tidal to the payment platform company Square for $297 million, according to Forbes. The outlet reported that the mogul walked away from the deal with $149 million in cash and stock.

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He also earned millions from his liquor brands Armand de Brignac and D’Usse.

 

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Jay-Z sold half of his champagne brand Armand de Brignac in 2021. Cindy Ord / Getty Images for Roc Nation / Ryan Emberley / Invision for Armand de Brignac / AP Images)

In 2014 he bought the champagne brand Armand de Brignac. Under his watch, the gold bottle with the Ace of Spades on it grew into a must-have bubbly.

In 2021, he sold 50% of his stake to LVMH’s Moët Hennessy, though he still has an ownership stake in his D’ussé Cognac brand. Barcardi bought a majority stake in 2023 worth about $750 million, according to Variety.

Jay-Z signed a $200 million deal with Live Nation in 2017.

 

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Jay-Z makes major bank performing. Matt Rourke/AP Images

“Live Nation and I entered unchartered territory in 2008,” Jay Z said in a statement about the deal at the time, Variety reported. “Over nine years, we have traveled the world producing historic music experiences.” The renewed partnership would “continue redefining the live event landscape.”

The “Big Pimpin” rapper has countless other ventures he’s been involved in over the years, from Roc Nation to private jets.

 

Shawn Carter attends the Los Angeles Premiere of "The Harder They Fall" at Shrine Auditorium and Expo Hall on October 13, 2021 in Los Angeles, California.

Jay-Z’s portfolio is quite impressive. Getty/Axelle/Bauer-Griffin

His entertainment label Roc Nation falls under his work with Live Nation, and in 2019 it teamed with the NFL on entertainment initiatives with the league, including its Super Bowl halftime shows.

That partnership has led to acclaimed halftime performances from The Weeknd, Dr. Dre, and most recently, Rihanna.

He was also an early investor in JetSmarter, a startup that allows people to rent private jets like they would an Uber or Lyft. The company was purchased by Vista Global in 2019 and merged into the new brand XOJET Aviation.

He also has a luxury marijuana brand.

 

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Jay-Z is up in smoke and living it. Kevin Mazur/Getty Images for Roc Nation

Jay-Z launched the luxury cannabis brand, called Monogram in 2019. Rihanna, Meek Mill, and DJ Khaled are all investors, according to GQ.

In 2019, Forbes named Jay-Z the first-ever hip-hop billionaire.

 

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Jay-Z has 99 problems… but money isn’t one. Harry How/Getty

In 2019, after years being in a deadlock with Diddy on who was the top-earner in hip-hop, Jay-Z finally topped the other mogul, according to Forbes.

The outlet noted it was a mix of his music library, which at the time was worth $75 million, his liquor deals, and Tidal.

In 2023, Jay-Z’s net worth hit $2.5 billion.

 

Jay-Z in a dark suit

Jay-Z’s empire keeps growing. Michael Buckner/Penske Media/Getty

In less than four years, Forbes bumped up the mogul’s net worth to $2.5 billion thanks to his liquor businesses, music catalog, and fine art collection.

Jay-Z ‘s art collection is worth tens of millions.

 

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Jay-Z has a thing for art. Getty Images/Dave Kotinsky

Jay-Z has been collecting works of art for years.

In 2013 he bought the Jean-Michel Basquiat painting “Mecca” for $4.47 million, according to Sothebys.

His collection is worth around $70 million.

He and Beyoncé have homes from coast to coast.

 

Beyoncé and Jay-Z at Sean Combs' 50th birthday bash in December 2019

Beyoncé and Jay-Z at Sean Combs’ 50th birthday bash in December 2019. Kevin Mazur / Getty contributor

The power couple own some serious real estate, including multiple houses in the Hamptons, a 30,000-square-foot compound in Bel-Air, and a penthouse in Tribeca.

He also owns private islands. Yes, more than one.

 

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Jay-Z has a thing about private islands. Greg Allen/AP

He bought Beyoncé an island for her 29th birthday in 2010 in the Florida Keys. But that’s not their only island getaway.

Three years later he bought another island. This one in the Bahamas spans 360 acres.

He spends lavishly on his family.

 

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Blue Ivy, Jay-Z, and Beyoncé. Mario Anzuoni/Reuters

Along with yacht parties and jet-setting around the world with the fam, Jay-Z and Beyoncé often treat their children Blue Ivy, Rumi, and Sir to extravagant gifts. The couple spent thousands on a dress Blue Ivy wore to the 2016 VMAs and bought a $3,500 lucite crib when Blue Ivy was born.

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